"Creativity, INC." - Ed Catmull

Ed Catmull & Amy Wallace (2014). "Creativity, Inc.: Overcoming the unseen forces that stand in the way of true inspiration". Random House.


“I believe that we all have the potential to solve problems and express ourselves creatively. What stands in our way are these hidden barriers – the misconceptions and assumptions that impede us without our knowing it. The issue of what is hidden, then, is not just an abstraction to be bandied about as an intellectual exercise. The Hidden – and our acknowledgement of it – is an absolutely essential part of rooting out what impedes our progress: clinging to what works, fearing change, and deluding ourselves about our roles in our own success. Candor, safety, research, self-assessment, and protecting the new are all mechanisms we can use to confront the unknown and to keep the chaos and fear to a minimum. These concepts don’t necessarily make anything easier, but they can help us uncover hidden problems and, thus, enable us to address them.”